AI Insights and Post-Call Analytics
Configure custom AI insights for sentiment analysis, topic extraction, and action item detection.
2 min readConfiguration
Overview
AI Insights automatically analyze every conversation your AI assistant has. They extract structured data like customer sentiment, topics discussed, and action items — without you reading every transcript.
Available on all plans. Custom insights available on Professional and Enterprise.
Built-In Insights
Every call automatically includes:
- Sentiment: Was the caller positive, neutral, or negative?
- Topics: What subjects were discussed (pricing, appointments, hours, complaints, etc.)?
- Resolution: Was the caller's question fully answered?
- Summary: A one-paragraph summary of the conversation.
View these in Calls > [any call] > Insights tab.
Creating Custom Insights
Custom insights let you extract business-specific data from calls.
- Go to Analytics > Insights > Configure.
- Click New Insight.
- Enter a name (e.g., "Competitor Mentions").
- Write an instruction telling the AI what to look for:
- "Identify if the caller mentions any competitor by name. List the competitors mentioned and the context."
- "Determine if the caller is a new or returning customer based on the conversation."
- "Extract any product or service the caller is interested in purchasing."
- Optionally, link the insight to a specific assistant.
- Click Save.
New insights apply to all future calls. They do not retroactively analyze past calls.
Instruction Tips
- Be specific about what you want extracted.
- Provide examples of expected output format.
- Keep instructions focused on one piece of information each.
- Use natural language — the AI understands context.
Viewing Insight Results
- Go to Calls and click any call.
- Open the Insights tab.
- Each configured insight shows its result for that call.
Exporting Insights
- Go to Analytics > Insights > Results.
- Set your date range.
- Click Export CSV.
The export includes: call date, caller number, insight name, and result for every call.
Use Cases
| Insight | Instruction | Business Value |
|---|---|---|
| Competitor Tracking | "Identify competitor mentions" | Know who you're losing deals to |
| Purchase Intent | "Rate purchase intent: high/medium/low/none" | Prioritize follow-up calls |
| Feature Requests | "List any features or services the caller wishes existed" | Product development input |
| Complaint Category | "Categorize complaints: quality, pricing, service, wait time, other" | Operational improvements |
| Referral Source | "How did the caller hear about us?" | Marketing attribution |
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